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Enhancing Hootsuite Analytics’ onboarding experience with realistic demo data
Hootsuite improved their Analytics platform onboarding by implementing demo reports with procedurally generated mock data, using mathematical functions and seeded randomization to create realistic, co
nsistent time series data. This enhancement allows new users to preview the platform's capabilities before connecting their social media accounts, improving the likelihood of product adoption.

Reasons to Read -- Learn:

  • how to design and implement a sophisticated data generation system that creates realistic, persistent mock data for product demonstrations, using mathematical functions and seeded random number generators
  • practical microservices architecture decisions, including how to handle service boundaries and apply separation of concerns when building new features in a complex system
  • how improving product onboarding through demo data can enhance user experience, with a concrete example of transforming an empty-state experience into an engaging preview of product capabilities
  • 8 min readauthor: Nicoleta Ciausu
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