Customer Retention Rate (CRR) is a vital business metric that measures customer retention over time, with different industries having distinct benchmark values and measurement approaches. Success in i
mproving CRR requires clear customer definitions, proper data collection through various tools, and implementation of targeted strategies like personalization and loyalty programs.
Reasons to Read -- Learn:
how to accurately calculate and track your Customer Retention Rate using specific tools like Salesforce, Chargebee, or Google Analytics, enabling you to measure your business's performance effectively
industry-specific CRR benchmarks, such as 85-95% for SaaS and 25-40% for e-commerce, helping you understand where your business stands in your market
practical, actionable strategies for improving customer retention, including how to implement customer segmentation, establish loyalty programs, and identify churn risks before they lead to customer loss
4 min readauthor: Nick Babich
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