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Customer Retention Rate: Essentials - UX Planet
Customer Retention Rate (CRR) is a vital business metric that measures customer retention over time, with different industries having distinct benchmark values and measurement approaches. Success in i
mproving CRR requires clear customer definitions, proper data collection through various tools, and implementation of targeted strategies like personalization and loyalty programs.

Reasons to Read -- Learn:

  • how to accurately calculate and track your Customer Retention Rate using specific tools like Salesforce, Chargebee, or Google Analytics, enabling you to measure your business's performance effectively
  • industry-specific CRR benchmarks, such as 85-95% for SaaS and 25-40% for e-commerce, helping you understand where your business stands in your market
  • practical, actionable strategies for improving customer retention, including how to implement customer segmentation, establish loyalty programs, and identify churn risks before they lead to customer loss
  • 4 min readauthor: Nick Babich
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